Twitter acquires a minority stake in Aleph Group, to support an equitable education program and train the next generation of digital experts worldwide.
The digital giant joins Aleph Group as an equity holder.
Twitter Inc. (TWTR) is the first of Silicon Valley companies to join Aleph Group as a stakeholder to support Aleph’s educational endeavors in pursuit of their mission to power the digital ecosystem in emerging countries to unlock and drive economic growth. The Group aims to provide digital advertising education, training and certification to over 50,000 digital professionals in 90 countries worldwide, creating new digital jobs for the future to underpin economic development in underserved markets.
For over a decade, Twitter has relied on Aleph’s brands, IMS Internet Media Services, Httpool and AdDynamo to be their exclusive advertising partner in 74 countries where they do not have local presence. Aleph helps Twitter monetize their user base primarily in emerging countries by providing dedicated local sales and support teams, proprietary technology to help advertisers maximize their Twitter investments and a robust cross-border payment solution that helps Twitter efficiently generate incremental revenue in non-core markets.
Throughout the course of their partnership, Twitter has recognized the urgency to provide digital-first education to every corner of the planet.
“Having Twitter as a stakeholder in Aleph is a particular honor and a special recognition for us. This is a clear endorsement of our efforts in educating a new generation of digital professionals, equally everywhere around the globe” comments Gastón Taratuta, Aleph Group Founder and CEO. “Access to quality education is key to personal success, yet some parts of the world keep being left behind. Our mission is to ensure that being a digital expert becomes a possibility for all and we are committed to making that happen.”
The internet and mobile phones have created an information superhighway, and Aleph is paving that highway with educational tools and content to deliver to those parts of the world that have yet to harness the full power of digitalization.
“Aleph has been a valuable and strategic partner to Twitter for many years,” said Sarah Personette, Twitter’s Chief Customer Officer. “With a diverse set of capabilities, Aleph has supported our business globally , both as a sales and technology partner. This investment is a natural evolution in our relationship with Aleph.”
By investing in Aleph Group, Twitter has backed the company’s commitment to training the next generation of digital experts in over 90 countries on 5 continents. They will do so by building a proprietary educational tech platform that will enable professionals of all ages to acquire a local certification and join the community of 50.000 Aleph-trained professionals from across the globe, thus amplifying their employment and career development opportunities.
In a globally connected world, where mobile technology and internet access have become our greatest social equalizer, the skills of the past are being replaced by new technologies. To survive and thrive in the labor market of the future, professionals will need to develop their unique competitive advantages. Digital skills will become a necessity, while those with greater digital skills will hold the key to success.
Aleph Group, Inc is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem by connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries.
We have commercial and, in many cases, exclusive agreements with over 30 of the leading digital platforms, including: Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify and Twitch. Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 90 countries across 43 different currencies to reach close to 3 billion consumers and maximize their digital advertising potential.
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